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Home Industry 20th Century Style
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From War to war

UTAH aND THE COLD WAR

World War I and Utah
Utah's Capitols
Herbert S. Auerbach, Renaissance Man
Utah's "Ugly Duckling" Salt Flats
Publicizing Bryce Canyon
The Last Indian Uprising
Home Industry 20th Century Style
Some 80 Utah Nurses Served in World War I
World War I Heroine Maud Fitch Lived in Eureka, Utah
Mexican Families and the Sugar Industry in Garland
The Development of Zion National Park
The Twenties
Artist John Held, Jr. Created Cultural Icons, 1920's
Media Development in Weber County
Silent Films Intrigued & Occasionally Offended
Coal Production Amid the Wars
Sheep Fueled 1920's Economy
Military Installations
Boxcars and Section Houses
Jack Dempsey Loved Fighting, Mining, and Cowboying
Radio in Utah Began in May 1922 on Station KZN
The Cigarette Ban of the 19020's Caused an Uproar
Prohibition Failed to Stop the Liquor Flow in Utah
Lawyer Ran For President on the Farmer-Labor Ticket
George Sutherland Served on the U.S. Supreme Court
Alice Stratton Feared and Made Fun of "Kaiser Bill"
Klansmen at a Funeral and a Terrible Lynching
President Harding's 1923 Visit to Utah
Growing Crops For the Cannery
Dinosaur National Monument
The Fathers of Capitol Reef National Park
Ogden's the Bigelow-Preserves a Historic Area
Philo T. Farnsworth's Invention
The Beginnings of Commerical Aviation
The White Book Road Guide
The Great Depression
Depression Memories
"Even Grasshoppers Were Starving" During Drought
New Deal Agencies Built 233 Buildings in Utah
"Alphabet" Agencies in Utah County
The Civilian Conservation Corps Was a Boon to Utah
The Civilian Conservation Corps
Marriner S. Eccles Helped Design FDR's New Deal
Reed Smoot and the Smoot-Hawley Tariff, 1930
Reed Smoot & America's Natural Resources, 1903-33
Children in the 1930's Hoped to Become Nurses & Pilots
Arches National Monument
A Labor Inspector During the Great Depression
Clean Clothes Blowing in the Breeze
Utah's Rosies in the War
Garfield County Airport Has Unusual Hangar
Marie Ogden Led Spiritual Group in San Juan County
Uinta Basin Group Trekked to the 1933 World's Fair
Helen Hofmann Bertagnole-"Utah's Queen of Swing"
World War II in Utah
How Trains Helped Win a War
The War Effort at Home
Topaz Relocation Center
Topaz: Japanese American Interned in UT During WWII
Japanese Agricultural Colony at Keetley
Utahn Survives the Attack at Pearl Harbor
The USS Salt Lake City Made History
Utah Naval Officer Died a Hero's Death at Pearl Harbor
Rhymes Filled Children's Autograph Books
Utah's Rosies Upshot
Women Workers and Housing Issues
World War II Claimed the Lives of Four Utah Brothers

Miriam B. Murphy
History Blazer May 1996

Home industry--in Utah the two words almost immediately bring to mind the pioneer era and the exhortations of Brigham Young to produce locally as many of life's necessities as possible. No doubt the Mormon leader would have applauded the tub-thumping of the Utah Manufacturers Association (UMA) 70 years later. During 1917 the Utah Payroll Builder, official publication of the UMA, celebrated the wide variety of Utah products. Slogans at the top of many pages urged readers to support local businesses: See That a Utah Concern's Name Is on the Label, Let's All Join in Buying Utah Made Goods, Try the Utah Made Goods Next Time, Utah's Industries Grow Through Your Patronage, Utah Made Goods Are Superior, and Farewell to Every Dollar Sent Away from Home.

In a follow-up report on the success of the statewide observance of Utah Products Week, November 11-17, 1917, the magazine boasted: "Is there a man or woman, boy or girl in the State of Utah who did not have brought to his or her attention the necessity of patronizing home industries? Is there a home in Utah that did not respond to the patriotic call to 'Buy Utah Made Goods'?" Part of the program's success can be attributed to an underlying theme of patriotism in time of war. Buying locally would stimulate Utah's factories to operate at a high level of efficiency. Greater factory output would bring local prosperity and would also feed and supply the troops fighting in Europe. Consuming local products was also supposed to decrease congestion on the nation's railroads, which were freighting war-related goods.

The Utah Products Week campaign targeted every possible audience by involving the schools, churches, newspapers, and magazines. Even the relatively new medium of motion pictures was enlisted in the effort: "The motion picture houses, too, would not allow their audiences to retire before flashing before their eyes the significant slogan, 'Try Utah Made Goods, They're Better.'" Teachers were praised for their creative approach to interesting their students in "the sound gospel of buying local products." At the Ensign School in Salt Lake City, for instance, children in the upper grades had "assembled 150 labels, cartons, cans, glass jars, sacks, and other receptacles, each containing a distinct Utah Product, the output of seventy different Utah factories." The products were attractively displayed for all to see. In addition, the pupils participated in an industrial parade, dressed in outfits covered with labels from Utah foods and clothing that "supply the daily wants of the average household." A banquet at the Hotel Utah on November 16 capped the week's activities. Senator Reed Smoot addressed "the brilliant audience" and cited the need for American industries to boost their production to meet vital wartime needs.

Ogden had jumped onto the "buy Utah products" bandwagon on October 9 when boosters and publicists there hosted a luncheon at the Hermitage for members of the Municipal League of Utah. The menu, printed by Scoville Press in Ogden, featured Utah products exclusively. Where possible the foods were grown or processed in Ogden. The bill of fare included Mountain Brand ham, roast Ogden beef, crisp Ogden garden lettuce, celery, and fresh tomatoes, Hooper cheese, Goddard's pickles and catsup, Kern's special bread, Hess's nut loaves and layer cakes, Delicia ice cream, Elberta peaches, Weber County grapes, Maid o'Clover butter, Paul Revere chocolates, Murphy's Hotel Utah coffee, Becco--Becker Brewery's prohibition-era nonalcoholic drink, and Columbia Club cigars and Corina cigars and cigarettes.

The Utah Payroll Builder itself appeared in a new and more attractive format during 1917, its fifth year of publication. The special, enlarged November issue, which ran to 108 pages, was sent throughout the state to libraries and to teachers and other people of influence in communities. The magazine contained capsule histories of more than forty Utah industries from candy and condensed milk to macaroni and overalls. It certainly appeared possible to satisfy most of one's daily needs with Utah products. Brigham Young would have been proud.

Source: Utah Payroll Builder 5 (1917).

 

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